What business owners say after working with us

The challenge

A two-person logistics brokerage was spending roughly four hours each weekday on customer-facing emails — quoting, confirming, and chasing. The owner had tried two different tools independently and found neither integrated properly with how he managed records.

The approach

A Measure-Up identified two viable opportunities: an assistant for routine quote generation, and a second for acknowledgement emails. A third area the client had mentioned — automating document chasing — was assessed as too variable to be worth configuring reliably. Integration took just over three weeks, including a refinement period when the quote formats turned out to need more variation than initially described.

The outcome

Four months after handover, the owner estimated the two assistants together handled around 60% of routine email volume without intervention. He noted that the remaining 40% — cases that needed real judgement — were actually easier to focus on once the routine work was off his plate.

"The diagram they left behind meant I could explain it to a new part-time staff member within about ten minutes." — Wong Jun Hao

The challenge

An HR consultancy of seven had implemented an AI assistant for drafting correspondence about 18 months before working with Rasa Forge. Over time, the tool's outputs had drifted — reflecting changes in the underlying model — and no one internally had the confidence to adjust the configuration. The issue only became visible when a client commented on inconsistencies.

The approach

Rasa Forge reviewed the existing setup, identified three configuration areas that had become outdated, and reconfigured them during an initial engagement. The business then moved to a monthly retainer so that future drift would be caught systematically rather than waiting to be noticed by a client again.

The outcome

Over four months, Sarah identified and resolved two further configuration adjustments proactively, one prompted by a model update and one by a small shift in the firm's service offering. The director noted that having a written record of each change meant they could trace decisions rather than managing by memory.

"It feels like having a careful person responsible for one specific thing, rather than nobody being responsible." — Priya Nair

The challenge

The co-owner of a specialty food shop had read several articles about AI tools for retail and believed she needed an AI chatbot for customer service on her website. She booked a Measure-Up to help scope the project.

The approach

The session revealed that most customer queries were handled efficiently by the owner in under two minutes on WhatsApp, and that the volume didn't warrant the complexity of a chatbot. The opportunity map instead highlighted an internal process — weekly product update emails to wholesale clients — as a more useful target, taking about two hours per week that could be reduced significantly.

The outcome

The owner chose not to proceed to a full integration, deciding to implement the simpler solution with a standard email tool she already had access to. The Measure-Up had done its job: redirected her toward something proportionate for her situation.

"Worth every dollar. I would have spent ten times that on the wrong thing." — Faridah Hassan